"Road Scholar" became so popular that now all of Elderhostel's programs carry that name even though the corporate name remains the original. Paranormal Business Names Paranormal Creations Spooky Adventures The Ghost Whisperers Spirit of Ghost The Ghost Patrol Hauntings Solved Mystery Hunters. Remember that when you are choosing a name for your paranormal business, you should think about the kind of people that will visit your website. Don’t Forget to Think About Your Potential Buyers. The organization came up with "Road Scholar" for a new set of programs geared to a slightly different customer. You could use the term psychic or paranormal as a part of your business name and be known for it. For instance, Elderhostel, a nonprofit specializing in educational travel for older people, wanted to appeal to younger retirees such as Baby Boomers. As your organization grows, it may establish individual programs that you can name separately. Save your leftover names from brainstorming for programs.So cut the "cute" and go with something meaningful. Nonprofits generally don't have those deep pockets. We all love names such as Amazon, Zappos, and Google, but consider how much money those companies have spent to make their names household brands. Avoid words that don't make sense or don't convey a connection to what you do.Will that name still mean something years later? There's also the problem of what to do after a founder leaves the organization or dies. Fox Foundation for Parkinson’s Research has worked out beautifully, but the Lance Armstrong’s Foundation had to be renamed Livestrong after an enduring scandal. Unlock the secrets to 7-figure online businesses Special offer: Try Starter Story for 1. One thing you should probably not do, or at least consider carefully before doing so, is to call your charity for its founder or a celebrity. 1,000+ Catchy Staffing Agency Names - Starter Story. Think twice before using a person's name.(Mothers Against Drunk Drivers) or CARE, once known as Cooperative for Assistance and Relief Everywhere. Acronyms can also be cleverly designed to capture the essence of your mission. Use it often, and it might turn out to be your brand. Just like Triple AAA (American Automobile Association). Design a name that produces a memorable acronym. Just consider the power of Save the Whales or Stand Up to Cancer. Love is abstract, but "love thy neighbor" is concrete. Use words that are concrete, not abstract or make those abstractions concrete.Brainstorm concepts, values, solutions, and problems that resonate with most people, like peace, poverty, environment, wildlife.The mothers in Mothers Against Drunk Driving, or the families in Family First. For instance, the doctors in Doctors Without Borders. Who's doing the helping? Sometimes your members are essential to name.Consider children, poor, hungry, homeless, deprived, needy, families. Whom do you help? Use short words to describe the people you serve.What do you do? Use action words such as protect, prevent, cure, heal, give, rescue, love, feed.
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